Privacy Policy

Effective Date: November 22, 2025

Your privacy matters to us.
This Privacy Policy explains what personal data we collect, how we use it, and the rights you have under applicable laws (including GDPR and CCPA).

By using CalmbalmAudio.com (“the Site”), you consent to the practices described here where consent is required. In some regions (such as the EU/EEA/UK), we may request your consent for certain cookies and advertising technologies through a cookie banner.

1. Information We Collect

We may collect the following types of information:

1.1 Information You Provide Voluntarily

  • Email address (if you join the newsletter or contact us)
  • Name (if you provide it voluntarily)
  • Messages sent via our contact form

We do not run a public commenting system on CalmbalmAudio.com (you can confirm this). If comments are ever enabled, this policy can be updated.

1.2 Information Collected Automatically

When you browse the Site, certain data is automatically collected:

  • IP address (anonymized when possible)
  • Browser type & device information
  • Pages viewed, session duration, and basic analytics details
  • Cookies and similar technologies storing preferences or session data

Advertising/measurement data: If you accept advertising cookies (where required), we may also collect information related to ad performance and website actions (for example: page views, purchases, or sign-ups) through tools like the Meta Pixel.

1.3 External Platform Interactions

CalmbalmAudio.com uses embedded or linked third-party services:

  • YouTube (embedded videos)
  • Gumroad (digital product checkout & delivery)
  • Email service providers (newsletter delivery)

Interacting with these services may allow them to collect additional data, governed by their own privacy policies.

2. How We Use Your Information

We use personal data for the following purposes:

2.1 Website Functionality & User Experience

  • Improve site performance and reliability
  • Maintain security and prevent misuse

2.2 Communication (Only if you opt in)

  • Send newsletters, updates, and product announcements
  • Respond to messages submitted through our contact form

2.3 Product Delivery

When you purchase a product via Gumroad, they handle:

  • Payment processing
  • Receipts
  • Download delivery
  • Customer account access

We do not store or process your payment information on our servers.

2.4 Analytics

We use privacy-respecting analytics to understand website usage patterns. This helps us improve content and user experience.

2.5 Advertising, Remarketing & Measurement (Meta Pixel)

We use the Meta Pixel (from Meta Platforms) to:

  • Measure the effectiveness of our ads (e.g., which ads lead to visits or purchases)
  • Build audiences for remarketing/retargeting (showing ads to people who have visited the Site)
  • Improve ad delivery and reporting

Automatic Advanced Matching:
If enabled, we may also use Meta’s Automatic Advanced Matching to help Meta match website events to Facebook/Instagram accounts. This can improve measurement and retargeting, especially when cookies are limited.

When you provide information to us (for example, during checkout or signup), we may share the following customer information with Meta in a hashed format (a one-way cryptographic transform) to help Meta perform matching:

  • Email address
  • Phone number
  • Country

We share only the minimum necessary information for these purposes.

Legal basis (GDPR/EEA/UK):
Where required, we rely on your consent for advertising cookies and similar technologies. In other cases, we may rely on legitimate interests for basic measurement, subject to applicable law and your rights.

3. Third-Party Services

We rely on trusted third-party providers for essential functions:

Gumroad

Handles purchases, file downloads, customer accounts, VAT/tax processing. Gumroad’s privacy policy applies when purchasing products.

YouTube

Our videos are hosted on YouTube. Watching or interacting with embeds may allow YouTube to collect data as governed by Google’s privacy policy.

Email Service Provider

Handles newsletter signups and delivery.

Meta Platforms (Facebook/Instagram) – Meta Pixel

We use the Meta Pixel for advertising measurement and remarketing, and may use Automatic Advanced Matching as described above. Meta may process data it receives as a separate controller under its own terms and privacy policy.

Social Media Platforms (Facebook, Instagram, Pinterest)

Calmbalm Audio maintains official profiles and business pages on social media platforms including Facebook, Instagram, and Pinterest. If you interact with these pages — by following, liking, commenting, or clicking ads — the respective platform may collect data about your activity.

This data collection is governed by each platform’s own Privacy Policy. We may receive limited aggregate information such as:

  • Page views and follower statistics
  • Ad performance metrics
  • Anonymous demographic information
  • Click-through data from ads

We do not receive:

  • Your private social media profile information
  • Your messages
  • Your account details
  • Your login credentials

If you click from our ads to CalmbalmAudio.com, these platforms may use cookies or tracking technologies to measure ad performance. You can control how your data is used for advertising through your social media account settings.

We only share the minimum necessary information with these providers.

4. Cookies & Tracking

The Site uses cookies and similar technologies for:

  • Basic website function
  • Remembering preferences
  • Anonymous analytics
  • Embedding YouTube videos
  • Advertising and remarketing (Meta Pixel), where enabled/where you consent (if required)

You can disable cookies in your browser settings. Doing so may affect certain features.

Cookie choices (where available):
If we provide a cookie banner or preference tool, you can use it to accept or reject non-essential cookies (including advertising cookies) at any time.

5. Your Rights (GDPR / CCPA)

Depending on your location, you may have the following rights:

  • Access – Request a copy of personal data we hold
  • Correction – Ask us to update inaccurate information
  • Deletion – Request deletion of your data
  • Opt-Out – Unsubscribe from newsletters at any time
  • Restriction – Limit certain forms of processing
  • Portability – Request a transferable copy of your data
  • Objection – Object to marketing or analytics processing

Advertising opt-outs:

  • You can adjust ad preferences in your Facebook/Instagram settings.
  • You can also use cookie controls (where available) or disable cookies in your browser.

CCPA/CPRA notice (California):
California residents may have the right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. If applicable, you may exercise this right by contacting us via our contact page (or via a “Do Not Sell or Share My Personal Information” link if we add one).

Requests can be made at any time via our contact page.

6. Data Retention

We retain personal data only as long as necessary to:

  • Provide requested services
  • Meet legal obligations
  • Maintain mailing lists for opted-in users

You may request deletion at any time.

7. Data Security

We use reasonable technical and organizational measures to protect your information. However, no online system can guarantee 100% security.

8. Children’s Privacy

CalmbalmAudio.com is intended for adults. We do not knowingly collect data from children under 16.

9. Changes to This Privacy Policy

We may update this policy periodically. Continued use of the Site after changes means you agree to the updated terms.

10. Contact Us

For privacy questions or data-related requests, please contact Marie Carlsson at:
contact@calmbalmaudio.com